Personas and Research
After we settled on the concept of the exhibition, we began developing personas based on the past MFA exhibitions and our collective communication and marketing goals.
Flow Chart and Empathy Maps
After understanding our personas' mindsets, we understood that our intended users valued understanding the exhibition's concept and were looking for an unexpected experience,
High Level Flow and Information Architecture
Our of our users came to the site looking for direct and simple content. The site flow remains simple and direct, allowing the site to be as useful as possible by not costing users valuable time by buring content.
The site's content is simple and so are the wireframes. The exhibition statement that has served as the dominant visual device for all the exhibition collateral makes a return one the web experience.
Also, the main communicative symbol throughout the exhibition are the punctuation marks, so the website propels them to the site's focal point.
Finally, the most exciting feature of the (Within) – Between digital experience is navigation system. Each punctuation mark has a space between that can be zoomed to reveal content. Also, each mark then becomes a navigation tool to travel between content.
The faded load in communicates all the content is present, which is important because the initial page lacking text is unexpected.
The button to allow the switch between thesis statements and designer names makes the finding content simpler for returning users.
The punctuation mark wiggle indicated that the marks are interactive and imbue them with visual importance.
Finally, the zoom in and slide motion between projects further communicates the concept of the exhibition. These interactions take advantage of the affordances of the digital medium to communicate the concept while providing a pleasant, and unexpected experience.