Royal Magazine

Pratt Institute


Project

What do they call a burger in France?

Royal Magazine is a unique typographic exploration that investigates the digital and print reading experiences within the context of a burger-themed magazine. This innovative publication seamlessly blends the best aspects of both worlds, challenging the notion of "print dying" while offering an immersive reading journey.

The design of Royal Magazine responds to the preferences of both digital and print readers. For digital enthusiasts, related articles are printed in the borders of the pages, facilitating smooth navigation between interconnected topics. Meanwhile, print aficionados will appreciate the border gradient shifting from red to yellow as they progress through the magazine, offering a tangible sense of reading advancement.

The content of Royal Magazine delves deep into the world of burger culture, featuring custom-made food typography, photography, articles, interviews, and layout, with the exception of advertisements. The magazine's design, characterized by a bold sans-serif typeface and a minimal, multifaceted layout, aims to merge the digital and print reading experiences. Unique food photography and handcrafted food typography further enhance the visual language and reading experience.

By conceptualizing over one hundred different article ideas related to burgers, Royal Magazine demonstrates the depth and intrigue that can be found even in seemingly narrow topics.