American Friends of Hebrew University Website

American Friends of Hebrew University Website


American Friends of Hebrew University Website



UX Design
Interaction Design
Visual Design



Phase 1



The American Friends of Hebrew University wants to create a resource to keep people informed about the innovation occurring at the Hebrew University, expand the current donor base, and increase the number of online donations.  



I knew that Luck Companies wanted to showcase their mission as a tool to achieve their business goal. I creatively made the mission statement more succinct to allow it to function as the site's navigation. I also designed across multiple breakpoints simultaneously to allow our personas that access information in multiple environments to have similar delightful experiences.



The wireframes experienced multiple iterations and changes as they were tested. I discovered the hybrid mission statement navigation feature was not recognized and users were lost without familiar navigation. 

I created a traditional navigation to accompany the mission statement that served a greater role. The navigation screen served as a central hub of information, including all the site's pages, the press kit, and all the avenues available to contact the company.



Using the wireframes, I animated our intended interactivity in After Effects for our developers. The interaction adds to the delight of the experience while keeping the experience continuous, unobstructed and enjoyable.

The video backgrounds on the "Our Businesses" page further communicate the description of the business while quickening the communication of the description.

One of my most important goals as I design experiences is to make sure I'm not taking advantage of the limited attention economy of the user. I aim to communicate quickly, effectively, and delightfully.


Phase 3

Visual Design and Launch

All the feedback from Luck Companies has been great. They are extremely happy with the new site and are anxious for us to develop their company sites.

Also, the Luck Companies site received an honorable mention from Awwwards.