CRAIG ROBERTS
Portfolio
"Simplicity Is About Subtracting the Obvious and Adding the Meaningful."

AAA Magazine

How do you translate the experience of traveling on to paper?


C&T magazine provides a wealth of travel, membership, and car knowledge in contemporary editorial fashion to AAA New York Members.


C&T Magazine is the AAA New York member’s gateway to AAA New York’s travel, membership, and traffic safety information. Aside from the towing service AAA New York provides, C&T Magazine is the only artifact that members receive during their tenure as AAA members. C&T was redesigned to fit a contemporary editorial aesthetic while creating a visual navigational system that suited AAA New York members.


Creating C&T Magazine requires liaising between travel, marketing, travel safety, and other departments of AAA New York while directing content from contributing photographers and writers. Each travel feature story is digested and communicated using typography, photography, and aesthetically pleasing minimal editorial layouts to elevate the pleasure and experience AAA New York Members have interacting with the magazine.

"Simplicity Is About Subtracting the Obvious and Adding the Meaningful."

"Simplicity Is About Subtracting the Obvious and Adding the Meaningful."

Each magazine was laid out entirely in less than a week. The magazine’s visual elements became more expressive as competing elements were eliminated. Each travel feature benefited from the change. The photography and editorial design communicate the feeling of travel.

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Photography + White space = Aesthetically Pleasing

Photography + White space = Aesthetically Pleasing

Full spread photography in the middle of travel stories was introduced to the magazine. This addition created a moment to take a breath amidst the digestion of new experiences, similar to looking out the hotel window in a foreign country. 

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Good Design Is Often Recognized

Good Design Is Often Recognized

C&T Magazine was awarded the GDUSA 2013 and 2014 In-house Design Award and the 2014 American Design Award from Graphic Design USA. The magazine received these awards in two out of the first three years after its redesign.